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Research papers

The Libresse/Nana case 1990-1993

This paper describes the strategic marketing issues facing SCA- Molnlycke's feminine hygiene business in Europe during the first years of the 1990s, a period which meant dramatic changes to the category. The aim was to create one strong Eurobrand, a...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Ola Gejervall, Mats Persson
June 15, 1996
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Citation

Gejervall and Persson (1996a, June 15). The Libresse/Nana case 1990-1993. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-libresse-nana-case-1990-1993